Don't bunt. Swing for the fences. Aim for the company of immortals.
Create compelling photography of Jack Casady to promote the launch of the new White Jack Casady Bass for Epiphone.
Developed an inexperienced in-house Photo Studio staff into an efficient and technically excellent team through coaching and recruitment. Improved team performance by setting clear expectations and goals, providing continuous creative evaluation, implementing process improvements, and elevating performance standards. Distinguished the Golfsmith brand from its competitors.
Brand development by developing the entire photography department, studio, staff, color management and workflow. Create inspirational and authentic photography.
OOK Professional Picture Hanging Hardware became the first ever "brand" picture hook and established picture hanging as a stand alone category in hardware retail in the United States.
First Chemical Free Toilet Bowl Cleaner that kills bacteria on contact. Introduced to the mass market by Joan Rivers on her "Can We Shop" show and QVC.