OOK Professional Picture Hanging Hardware’s first challenge was to make available to the mass market the professional picture hanging products that the brand had created for museums, art galleries and frame shops since 1965. This required creating new packaging for all of the specialty picture hanging products that the brand had invented over the years.
OOK’s challenge was to then end it’s status as a sub-class of fasteners in hardware retail in North America and establish the brand and product line as a stand alone, new category, in hardware retail. The Home Depot was the first national retailer to recognize OOK’s value and status and took the lead position introducing the brand to the broad market in 1992.
Develop new, innovative products fearless of price points established in distribution. Build the products the consumers require with quality that museums & art galleries could depend on.
Create marketing programs that would make a statement to the public. Packaging that would attract the consumer first from 20 feet away, getting them to touch the OOK product first.
OOK became the first ever brand of picture hangers. The product was first introduced by Gracious Home, a prestigious hardware retailer in New York City. Several years later, The Home Depot brought it into their Northeast
Division. OOK sales outperformed the previous brand by three to one. The line generated 78% margins for retailers. In 2012 the OOK brand was purchased by The Hillman Companies.
OOK Picture Hangers holding their art on the wall even during a storm or earthquake!
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